Prince Edward County Travel

DM Social Marketing

Effective Digital Marketing: 8 Key Components to Developing Strategy & Tactics

Your customers cannot escape media, it is like big brother. The choices people have to be social are endless. How does your company reach the highest number of potential customers possible? Do you know who your customers are and what their potential is? What is their LTV: life time value?

You need to connect with individuals that fit your business; that have similar interests. You need to build a network of core supporters to keep bringing your company business and referring your business too others. You need to be social by building brand value, long term sales and customer loyalty. Be social by catering to your consumer’s needs instantaneously; a quick response creates a lifelong customer. Engage your consumers.

By the way, websites integrated with social media have a 300% increase in referral traffic.  It will help your website rank higher on search results pages, in turn driving more visitors to your website and to your business. You can't build a website and expect people to find it. You need to be social and to point the way.

We all know today’s consumer is evolving. The digital revolution forever changed how consumers think, how they shop and how we need to speak to them. The Marketing “plan” you had last year will not cut it in today’s social digital world. Experiential marketing, reputation management, social consumers, content marketing, CRM, organic SEO, SEM, ROI, SoLoMo…so many buzzwords, what does it all mean? If you are looking to launch an effective digital marketing program, you need to know your stuff.

Overwhelmed? Here are 8 key components required to develop an effective social digital marketing strategy.





1. Web Design

Website dysfunction. A poorly designed website will do nothing for customer loyalty. A well designed, user friendly website is the foundation of your digital marketing strategy. A well thought out, easy to navigate website enables your customers to spend time shopping instead of navigating. It’s about the user experience, being social.

2. Customers are Key

Do you know your customer and their wants, their needs? Make sure you focus on your customer. Content should be valuable to them. Use social media to engage your customers, provide added value. Engagement by asking questions and providing a chance to provide feedback can lead customers to be your social brand champions.

3. Mobile Marketing

Mobile internet usage will overtake desktop usage by 2014. EBay did $5 billion in mobile sales in 2011 and is forecasting $10 billion for 2012. With this in mind, your digital marketing strategy should include a user-friendly mobile site and/or mobile marketing tactics to target your audience by device. The age of mobile is upon us.


4. SEO

It’s fast and furious; the need for brand visibility is required now more than ever. To be Top Shelf of the search engine results page (SERP), you need an effective SEO strategy. Keyword research is the first step. This will direct traffic to your site and promote your company’s rise in Google’s search pages. According to research, 90% of all click-through from a Google search come from being on page one.

5. Content Marketing

Your content needs to be relevant and fresh, not frozen. Make sure to blog on a regular basis with info graphics, vids and links. Be sure to distribute these links across various platforms to help direct traffic to your site. It’s time for infotainment.


6. Social Media Marketing
 
Launch an effective social media marketing campaign. You need to hang out where your target audience does. Facebook, Twitter, Google+, LinkedIn are all platforms your company should be seen on. A linking strategy can draw fans and followers to your content and increase website traffic. FYI, YouTube, TrueView and InStream Ads are 2 great social media marketing tools to investigate; you can increase conversion rates up to 30%!

7. CRM

If you haven’t already, develop and utilize a customer relationship management tool. Socialization, talk to your customers, they are the people you know, current and past customers. Entice them with incentives and announcements but ensure they are relevant. Don’t just send stuff, it will end up in the junk folder.  The more valuable information you send out to your customers, the more traffic
your site will receive. Your CRM database needs to be integrated into all media.

8. Web Site Content

Marketing your products on your site will give you a huge boost in brand awareness. Have a call to action, be effective, and be optimized for viewing. You must cater to buyers so it makes sense to be relevant. Build trust. People who trust you will buy more often, makes sense.

Things are rapidly changing in today’s digital marketing world. Make sure you stay on top of the ever-evolving digital marketing game by incorporating key components into your digital marketing strategy. And one final thing, measure performance with analytics and monitor the online buzz. Track leads, conversions and transactions to generate a positive return-on-investment.

DM Social Marketing is a performance based boutique agency comprised of 6 Subject Matter Experts. We are engaged in Experiential Digital Marketing from Social, SEM, SEO, Web, Strategy, Creative Design, Copy Writing, Customer Relationship Management, Ecommerce to Mobile. If you want some guidance, we can develop a digital marketing strategy and execute tactics that keep you current. It is the experience of being social! Clients include Keint-he Winery, Sugarbush Vineyards, OUTVisions Magazine, Indulgence Day Spa, Agrarian, Milford Bistro, REMAX, Centum, County and Quinte Living Magazine, fad: funktional art and design, Out in the County, Prince Edward County Travel, Prince Edward County Studio Tour, CLIC, Kingston Pride, After Stonewall. 

Michael

DM Social Marketing

613-707-3075



Testimonials:

Kingston Pride entered into a partnership with DM in early 2012. Since that time we have seen a remarkable increase in our Social Media followers. We have seen an increase in our Twitter followers of over 3000 individuals and groups.  DM has expanded our followers from the Kingston area to the larger community as far as Trenton, Peterborough and into the Toronto market. I believe that our partnership with DM was instrumental in the success of Kingston Pride 2012. We look forward to a continued relationship with  DM and anticipate continued growth and success. Many thanks to DM for their generousity and their services. - Kingston Pride

Thanks DM for all your help for Sugarbush Vineyards!  Great job. - Sally Peck, Sugarbush Vineyards

You are doing an amazing job on my Social Marketing, very professional work. - Rhonda Schmidt, CENTUM

DM grew our twitter audience from 37 to over 3,700 people in three months!! Our facebook following has more than doubled. Needless to say, we're very happy with the results they have achieved. Social Media Marketing is driving business to our brick and mortar retail space. Well done. - Bryan Rogers, Keint-he Winery & Vineyards

I have never been so booked with my in home pet sitting service since I started working with DM Social Marketing.  Also in just 3 months I have over 2,400 followers on Twitter, some of which have become clients.  Very impressed!  Keep up the great work!  - Violet Labelle, Paws Haven

Social Marketing helped reach my target market both online and in my physical location.  I gave up on print and radio ads...both were too expensive and didnt work.  I am a true believer of Social Marketing all the way.  fad: funktional art and design



The Prince Edward County Studio Tour is thrilled with the growth in our social media presence since DM took it on.  Building a Twitter following of almost 4,000 people in just 5 months is amazing!  - Wendy Matthews, Chair, PEC Studio Tour